Marketing strategy for online gambling

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£747M Spent on Online Gambling Marketing in 2017

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How marketers are tackling the challenges facing gambling 2019-4-30 · Paddy Power Betfair, for example, generated £948m in revenue from online gambling in 2018, compared to £331m from its 626 retail betting shops. Shifting towards a digital-first strategy might insulate gambling operators from the fallout of the UK FOBT stake cut, but it means competing with a host of established digital-only brands.

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